NFC enables artists to add rich media to exhibits
by Ryan Clary, Contributing Editor, AVISIAN Publications
Le Centre Pompidou, Paris’s goliath, industrial-chic contemporary art gallery, is looking to shake up the museum experience for Generation Z. By next year, visitors to Pompidou’s planned Teen Gallery, as well as the old city center of Nice, will be using smart phones to interact with works of art, learn about historical sites, and even leave comments about the attractions and share relevant media in a social network setting, à la Facebook or Twitter.
The concept, called Smart Muse, revolves around Near Field Communication (NFC) technology. When approaching a work of art or historical site, users pass an NFC-enabled handset over a corresponding contactless smart card tag and voilà–information regarding the point of interest automatically pops up on the tourist’s phone complete with video and audio.