MasterCard and Commonwealth Bank have announced the launch of a QkR, a new mobile app that enables movie theater goers to browse and purchase refreshments from their seats.
The app (pronounced “quicker”) is now being piloted at Australian cinema chain Hoyts at multiple La Premiere theaters around Sydney. Each La Premiere seat armrest contains an NFC tag and sticker showing a QR code, giving patrons three different ways to turn their cinema seat into a point of sale. A quick scan, tap or type on their Android or iPhone smart phone places your order, which is hand delivered to your seat by La Premiere staff.


Visa made waves in August when it unveiled a road map to move the U.S. to EMV and then again in January when the company said that the country’s deployment wouldn’t be chip and PIN. Stephanie Ericksen, head of Authentication Product Integration at Visa USA, talks to Regarding ID’s Gina Jordan about the move and why the U.S. will have a different solution than what other typically associate with EMV. “One thing that we’re trying to clarify is there are many countries around the world that have adopted EMV chip technology, but it’s not chip and PIN,” Ericksen says.![[end]](/resources/bullet/nfcnews-4.gif)



