Near Field Communications Handsets and Tags, NFC Pilots and Projects

OTA brings NFC Bootcamp to Chicago

Friday, October 21, 2011

OTA Training has announced that it is bringing its “NFC Bootcamp” educational series to Chicago in November after a successful debut in New York.

According to OTA, NFC Bootcamp shows companies how they can leverage NFC technology in their advertising and marketing campaigns to engage their customers in new and exciting ways. Thanks to the success of the New York event, OTA has been asked to do another in Chicago, according to the company.


Sponsored by Maxim, DeviceFidelity, Radiant Outdoor, The Smart Sense, MAG, thinaire and ScreenMedia daily, NFC Bootcamp Chicago will bring NFC industry leaders together to present their visions and ideas, as well as provide real-world, hands-on demos of NFC technology at work.

“As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders to understand just how they can harness the power of NFC to drive brand awareness and increase revenue,” explained OTA in a release.

NFC Bootcamp Chicago will be held at the Lincolnshire Marriott, 10 Marriott Drive, Lincolnshire, Ill. on Nov. 16. [end] 

OTA Training announced that it will hold its first international NFC Bootcamp event at the Screenmedia expo on May 16 and 17 in London.

Presented in partnership with Merchant 360, NFC Bootcamp is a globally standardized NFC educational series that shows business leaders how they can leverage NFC technology to drive brand awareness and increase revenue.

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Astral Out-of-Home, a division of Canadian media company Astral Media, has announced the addition of NFC technology in its street advertisements throughout Toronto and Montréal.

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OTA Training has announced the launch of the first nationally standardized NFC educational series – the NFC Bootcamp.

The six-city seminar tour brings together NFC industry leaders to present their ideas on creating successful market strategies using NFC technology. The seminar will also feature real-world, hands-on demos of NFC at work.

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Identive Group has released a cloud-based NFC tag management platform that enables advertisers, retailers and organizations to deliver targeted content and services to customers’ NFC-enabled mobile devices.

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