Near Field Communications Handsets and Tags, NFC Pilots and Projects

N.J. Transit picks up Google Wallet

Friday, October 21, 2011

New Jersey Transit has become the first public transport agency to adopt Google Wallet mobile contactless payments, N.J. Gov. Chris Christie announced.

Google Wallet, which hit multiple stores around the country this week, can now be used to purchase transportation tickets at New York Penn Station ticket vending machines and ticket windows, Newark Liberty International Airport Rail Station (AirTrain), on bus route nos. 6, 43, 80, 81, 87, and 120, and on some buses on the 126 line.


Customers can buy tickets with a simple tap of their NFC-enable Nexus S 4G phone loaded with the free Google Wallet app. Purchases are made through Citi MasterCard credit card accounts or a Google Prepaid Card. Google says they plan to add more card companies and more Android devices with NFC capabilities in the future.

NJ Transit, the nation’s third largest public transit provider, links major points in New Jersey, New York and Philadelphia, providing nearly 223 million passenger trips each year, according to the agency.

“Transit has been a common element of every major successful NFC effort globally and is a critical component of Google Wallet’s success,” said Stephanie Tilenius, vice president of Commerce at Google. “Transit is the fastest way to accelerate adoption and reach usage density in major urban centers by habituating the behavior of tapping and paying with phones.” [end] 

New Jersey Transit’s use of NFC payments with Google Wallet has been an “overwhelming and resounding success,” according to NJ Transit spokesman John Durson.

Introduced on the NJ Transit network in October 2011, Google Wallet enables riders to purchase tickets with the tap of an NFC-enabled phone at New York Penn Station, Newark Liberty Airport’s rail station and on 7 city bus lines.

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Virgin Mobile has set a May 15 launch date for the LG Optimus Elite, the first device in the operator’s lineup to feature NFC and Google Wallet.

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Google is rethinking its mobile payments strategy in light of slow consumer adoption of Google Wallet, sources close to the project told Bloomberg.

Feeling the heat from competitor Isis, Google is said to be courting wireless operators Verizon and AT&T in an effort to expand the service, which is currently only available through Sprint on two handsets.

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Google has acquired payments technology company TxVia, Google Wallet chief Osama Bedier announced on the company’s blog.

According to Bedier, the acquisition will improve Google Wallet’s payments capabilities and help to “accelerate innovation towards our full Google Wallet vision.”

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