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More retailers kick off Google Wallet

Wednesday, October 19, 2011

Google has announced that The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys’R’Us have joined American Eagle in rolling out the full Google Wallet ‘SingleTap’ solution.

According to Google, shoppers at these locations can now pay for items, redeem coupons and earn rewards points all with a single tap of their NFC-enabled handset. All the customer needs to do is take their items to the register and tap their phone, and the app will automatically sort through your digital wallet to find an appropriate coupon or loyalty card.


Google has also announced a couple of updates to the service, including a new ‘Featured Offers’ section that contains discounts exclusive to Google Wallet users. Google says they’ve also improved transaction details for the Google Prepaid Card by providing real-time transaction information including merchant name, location, dollar value and time of each transaction.

As seen in the video, a Google Wallet team has been dispatched to participating retailers to show customers how to use the new service (and also pick up their tabs).

Merchants currently offering digital loyalty cards for Google Wallet include: Foot Locker, Guess, OfficeMax and American Eagle Outfitters.

A directory of participating stores is available here[end] 

New Jersey Transit’s use of NFC payments with Google Wallet has been an “overwhelming and resounding success,” according to NJ Transit spokesman John Durson.

Introduced on the NJ Transit network in October 2011, Google Wallet enables riders to purchase tickets with the tap of an NFC-enabled phone at New York Penn Station, Newark Liberty Airport’s rail station and on 7 city bus lines.

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Virgin Mobile has set a May 15 launch date for the LG Optimus Elite, the first device in the operator’s lineup to feature NFC and Google Wallet.

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Google is rethinking its mobile payments strategy in light of slow consumer adoption of Google Wallet, sources close to the project told Bloomberg.

Feeling the heat from competitor Isis, Google is said to be courting wireless operators Verizon and AT&T in an effort to expand the service, which is currently only available through Sprint on two handsets.

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Google has acquired payments technology company TxVia, Google Wallet chief Osama Bedier announced on the company’s blog.

According to Bedier, the acquisition will improve Google Wallet’s payments capabilities and help to “accelerate innovation towards our full Google Wallet vision.”

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