Not NFC, hard to register but easy to use
Not a day goes by where there isn’t some news about near field communication and mobile payments. People are expecting big things from Google Wallet and ISIS, but with limited rollouts and handsets NFC simply isn’t available to most of us.
Contrast that with the Starbucks Mobile Card application for iOS, Android and Blackberry. Since Sept. 2009, smart phone users have been able to download the app, load a prepaid card and then use the handset to make purchases at Starbucks. In addition to payment, it also tracks the customer loyalty program, basically a high-tech punch card that rewards caffeine junkies for frequent purchases.
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