Near Field Communications Handsets and Tags, NFC Pilots and Projects

Gauge Mobile, Newad launch NFC-enabled ads in Canada

Thursday, October 6, 2011

Gauge Mobile has teamed up with Newad to launch a series of NFC-enabled advertising displays on college campuses across Canada.

Based on Gauge’s Scanvee platform, the solution enables users to simply tap their NFC-enabled smart phone on a Newad display to instantly receive discount coupons, enter contests, provide feedback or purchase products.

According to Gauge, the roll out will see 200 of Newad’s large, backlit display boards delivered to select college and university campuses in Canada. The displays will feature Scanvee NFC badges as well as QR codes to accommodate both NFC and non-NFC handsets.

Possible future applications may include NFC-enabled movie posters that let the user view the trailer, check out reviews, find the nearest theater and purchase tickets directly from the display, says Gauge. [end] 

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