Near Field Communications Handsets and Tags, NFC Pilots and Projects

Airtag, Orange launch NFC loyalty & rewards app

Monday, September 19, 2011

Airtag, a point of sale solutions provider based in France, has announced a partnership with Orange to launch the first secure NFC-based Android app on the Samsung Galaxy S2.

Now on display at the NFC World Congress 2011 in Nice, France, the app uses card emulation technology to enabled users to collect loyalty points and download coupons directly to their mobile phone via Orange’s Cityzi SIM card.

Dubbed “La Croissanterie,” the app is built on Airtag’s fidBook technology, which provides retailers with white-labeled turnkey loyalty apps to “mobilize” their customer relationship, says Airtag.

The app is now available to French customers on the Android Market and in the Cityzi wallet for NFC-enabled smart phones. [end] 

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