Near Field Communications Handsets and Tags, NFC Pilots and Projects

PayPal unveils 'Future of Shopping'

Friday, September 16, 2011

PayPal has revealed its plan to ‘re-imagine’ the way people shop by enabling payments anytime, anywhere with any device, according to the company’s blog.

The new system is designed to affect the entire “shopping lifecycle” – starting with location-based mobile advertising and ending with mobile payments at the point of sale. Customers can also scan in-store bar codes with their mobile devices to receive coupons, as well as scan items to compare prices around town or find the right size or color.

Most intriguing of all, the new service lets you bypass the check out line entirely by scanning the item off the rack and paying for it right there with a mobile PayPal app. You can also use the app to place an order and pay ahead of time at your favorite coffee shop or restaurant and simply walk in and carry it out.

Customers can try out PayPal’s new products firsthand at the X.commerce Innovate Conference Oct. 12-13 in San Francisco. [end] 

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