Near Field Communications Handsets and Tags, NFC Pilots and Projects

Motorola buy may accelerate Google's Mobile Wallet

Tuesday, August 16, 2011

Google’s $12.5 billion purchase of Motorola Mobility should throw the company’s Mobile Wallet plans into hyper-drive, according to On Wall Street.

Thanks to the acquisition, Google will not have to rely solely on the Sprint Nexus S to carry its Mobile Wallet service. Now the company will be able to design, manufacture and sell its own mobile phones - potentially with preloaded Mobile Wallet technology , says OWS.


“This absolutely strengthens Google’ position in mobile payments,” said Nick Holland, senior analyst with Yankee Group. “The big issue for mobile payments has been the secure element, the physical hardware that allows someone to own the mobile wallet. By having ownership of Motorola, which makes 10% of smart phones in U.S., Google has the potential to put its own secure element in all those devices.”

The deal will also help Google keep pace with ISIS, the company’s main m-payments competitor. ISIS has the backing of mobile operators AT&T, Verizon and T-Mobile, as well as the four major credit card companies: American Express, Discover, MasterCard and Visa. So far Google Wallet has only signed Citi, MasterCard, Sprint, First Data along with sixteen other merchants.

But with Motorola’s 10% market share under its belt, Google will hold a lot of sway in convincing these mobile operators on board with ISIS to carry Google Wallet-powered phones, according to Holland.

Moreover, Holland says that Google will gain an edge on ISIS due to the fact that card issuers can hop on Google’s mobile wallet platform is free. ISIS, on the other hand, will charge a rental fee to card issuers for space on its wallet.

The new phone making capability should also allow Google to cut out the middle man and deal directly with operators, rather than make a deal with a phone manufacturer who then makes a deal with the operator.

According to OWS, Google intends to keep the Android operating system open and run Motorola as a separate business post-acquisition.

Look for Google Wallet to make its commercial debut on the Sprint network later this year.

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Auriemma Consulting Group is set to launch a comprehensive consumer study on the future of the mobile wallet.

The study comprises an overview of the current state of the UK mobile wallet space and attempts to answer “What comes next?” after launch. To determine the next stage of the mobile wallet, the study examines the features and benefits consumers expect on mobile wallets, and potential ways to expand the mobile wallets’ capabilities.

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Virgin Mobile has set a May 15 launch date for the LG Optimus Elite, the first device in the operator’s lineup to feature NFC and Google Wallet.

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New Jersey Transit’s use of NFC payments with Google Wallet has been an “overwhelming and resounding success,” according to NJ Transit spokesman John Durson.

Introduced on the NJ Transit network in October 2011, Google Wallet enables riders to purchase tickets with the tap of an NFC-enabled phone at New York Penn Station, Newark Liberty Airport’s rail station and on 7 city bus lines.

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Google has acquired payments technology company TxVia, Google Wallet chief Osama Bedier announced on the company’s blog.

According to Bedier, the acquisition will improve Google Wallet’s payments capabilities and help to “accelerate innovation towards our full Google Wallet vision.”

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