Near Field Communications Handsets and Tags, NFC Pilots and Projects

Museum of London adds NFC tech to exhibits

Monday, August 15, 2011

The Museum of London is teaming up with Nokia to equip its exhibits with NFC technology, according to Noknok.tv.

The new design will allow visitors to swipe their NFC-enabled handsets near special tags from Nokia to receive pictures, links and other downloadable info about a given exhibit, rather than wear the guided tour headset.


“NFC Technology has the potential to change how we interact with our visitors,” commented Vicky Lee, Marketing Manager for the Museum of London. “By simply touching tags located throughout both our venues, visitors can delve deeper into London’s story in an immediate and engaging way, plus keep in touch with us by following the museum online.”

In addition to enriching the museum experience, the tag system will also enable users to take advantage of the museum’s social network for offers at the gift shop and cafe.

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Nokia vice president Ilari Nurmi has announced that the company plans to embed all future devices with NFC technology, according to Thinq.co.uk.

Speaking at the Thailand launch of Nokia’s three new NFC-enabled handsets, Nurmi declared, “From now on, all of our products will have an NFC chip inside. All other NFC-equipped devices can also link to our products.”

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Digital communications agency Isobar and mobile operator O2 have teamed up to host a London event aimed at driving the development of new NFC applications.

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Samsung and Visa are providing their sponsored athletes and trialists at the London 2012 Olympic Games with special edition Samsung Galaxy S III handsets equipped with Visa’s payWave NFC payments application.

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Global teleco vendor Comarch announced that it will begin offering NFC technology in its portfolio of products and services, starting with an NFC-enabled art exhibit in the National Museum in Krakow, Poland.

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