Near Field Communications Handsets and Tags, NFC Pilots and Projects

Only a matter of time for NFC payments, says MasterCard

Friday, July 22, 2011

It’s only a matter of time before paying with your mobile phone becomes a reality in the U.S., says James Anderson, MasterCard’s senior vice president of mobile and vice chairman of the NFC Forum.

In an interview with BGR, Anderson likened the current NFC payments situation to that of Internet-accessing smart phones in 2001:


“Back in 2001 futurists were talking about the coming power of mobile devices accessing the Internet, but the actual user experience was a long way from the vision. Now in 2011, with the launch of the iPhone and the rapid adoption of the Android Operating System, the dreams are turning into a an everyday reality and people are used to the idea of being able to do almost everything on their mobile devices. That creates a very healthy environment to introduce mobile payments, because there is a ready consumer appetite for doing more on the mobile device.”

Anderson went on to cite a recent survey from MasterCard finding that 63% of respondents between 18 and 34 years old were ready to make payments with their phones - as well as data from Juniper Research estimating $50 million in NFC payments by 2014.

When asked to identify the major factor inhibiting the adoption of mobile payments, Anderson pointed to a lack of NFC-enabled phones rather than concerns over security and ‘the dead battery issue.’ Anderson say this will change in the next couple of years with the addition of more NFC handsets from RIM and Samsung.

From the interview, it’s clear that MasterCard is all-in on NFC payments.

This includes a partnership with Google for what may be the biggest momentum shifter for NFC - Google Wallet.

Read more here[end] 

Charge Anywhere announced that it will launch its BlackBerry payments software featuring NFC technology at the BlackBerry World event this week in Orlando, Fla.

The Charge Anywhere Mobile Payment App for BlackBerry enables business owners to accept payments on their BlackBerry smart phone or PlayBook and securely process credit and debit cards on the go. Now, businesses operating on the BlackBerry 7 OS platform can accept NFC-enabled credit and debit cards like Visa payWave or MasterCard PayPass by simply tapping their customer’s card to an NFC-enabled BlackBerry Curve or Bold device.

read more »

Denizbank, a private bank with 588 branches in Turkey, has joined Turkcell’s Cep-T Cuzdan platform, enabling its customers to make contactless payments with their NFC-enabled handsets.

read more »

MasterCard’s PayPass contactless payment feature may soon be presented to the Azerbaijan market of cashless payments.

According to a recent MasterCard study, 75% of the local residents said they would like to use contactless payment cards in supermarkets and 60% to pay public transport fare. When asked which devices, in addition to a plastic card, it would be convenient to make payments, 86% of respondents said they would like to use their mobile phone.

read more »

Samsung and Visa are providing their sponsored athletes and trialists at the London 2012 Olympic Games with special edition Samsung Galaxy S III handsets equipped with Visa’s payWave NFC payments application.

read more »

Be first to comment...
Comment on this article

Your full name and URL will be displayed with your comment.

Your email is not shown or shared, and is used only for your Gravatar image.




characters left.