Near Field Communications Handsets and Tags, NFC Pilots and Projects

Identive Group launches online NFC store

Wednesday, July 13, 2011

Identive Group has announced the launch of an online marketplace featuring NFC solutions for system integrators and applications developers.

According to the company, IdentiveNFC.com will offer a range of NFC products and educational resources, including:

  • NFC tags for Google Places program – Pre-personalized NFC tags for local businesses participating in Google’s smart poster campaign.

  • NFC tags – A selection of NFC Forum-compliant tags, including Google NFC tags type 1, 2 and 4.


  • NFC readers – Identive’s NFC readers are based on contactless technology standards and are available in both mobile and desktop form factors.

  • NFC software development kit – NFC SDKs enable application developers and system integrators to accelerate time to market for NFC applications such as event ticketing, retail loyalty, physical and logical access, vending, public transport and mobile payments.

  • Educational resources – IdentiveNFC.com will offer webinars, webcasts and educational materials about NFC technology and applications.

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Identive Group has revealed a new open-standards based solution that enables users to access secure buildings with the tap of a smart phone.

According to Identive, the solution integrates the PLAID government-grade access authentication protocol with the secure processor within an NFC-enabled smart phone. When used with Identive’s new line of TouchSecure readers, the NFC phone can be used in place of traditional physical access credentials, such as smart cards, to quickly and easily enter secure areas.

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Identive Group will be showcasing its near field communication solutions for students and campuses during the National Association of Campus Card Users Annual Conference in Seattle, Wash.

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Identive Group has added two new products to its line of consumer NFC tags: the NFC window sticker and the NFC magnet.

Designed for information pick-up, social media check-in and coupon applications, the NFC window sticker is a double-sided, high-resolution color NFC tag that, as the name suggests, can be adhered to the inside or outside of a store window.

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Identive Group has released a cloud-based NFC tag management platform that enables advertisers, retailers and organizations to deliver targeted content and services to customers’ NFC-enabled mobile devices.

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