Near Field Communications Handsets and Tags, NFC Pilots and Projects

Angry Birds Magic demo shows off NFC capabilities

Tuesday, May 31, 2011

Rovio, the popular developers for the Angry Birds game franchise, has a new version of Angry Birds called “Magic.” The company was showing off a demo of the new game at Nokia’s Meego conference using two Nokia C7 smart phones equipped with NFC. According to Bgr.com, the Magic of the new game is the fact that you can now share and unlock levels when you play this latest iteration of the game with your friends by linking with near field communication.


In order to progress in the game users must both possess NFC capable phones and both be running Angry Birds Magic. If one person has reached a higher level than you in the game and wants to share the success with a friend, simply tap the phones together, and access to the previously locked levels is granted.

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A new survey from advertising firm CBS Outdoor shows that mobile marketing is gaining in popularity in Europe, with QR codes leading the pack.

Out of 9,000 European consumers surveyed, 40% said that they are aware of QR codes, with 13% having scanned a QR-enabled advertisement at least once. By comparison, only 13% of respondents are aware of augmented reality advertising, and 5% knew of NFC ads. Only 4% and 1.4% reported using the latter two technologies, respectively.

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Nintendo has released a new trailer for Rayman showing how NFC will be used to enhance gameplay on the upcoming Wii U game system.

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Rovio is introducing NFC to the mobile gaming world with a new Angry Birds game available exclusively to Nokia C7 users, according to Techradar.com.

The latest version of the game, Angry Birds Magic, lets gamers tap their C7s together to destroy those precarious porcine structures in two-player mode, adding a new twist to one of mobile’s most popular games.

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A new survey from Motorola Solutions shows there is increasing interest from retail, hospitality and field service industries for mobile Point of Sale (mPOS) solutions, such as NFC payments and mobile loyalty programs, as a core strategy for improving customer service.

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