NXP Semiconductors and UPM RFID announced a collaboration to provide easy access NFC tags for use in a variety of mobile applications such as peer-to-peer data exchange, location-based advertisements, loyalty programs and discount coupons.
As part of this agreement, NXP will provide the NFC integrated circuits and UPM will handle the design aspect and manufacture the NFC tags and inlays. UPM RFID has several NFC tag products based on NXP technology, including UPM BullsEye, UPM RaceTrack and UPM MiniTrack.
“We’re also creating a global network of partners who provide web-based online printing services for customized NFC tags. Ordering NFC tags will soon be as easy as ordering any other office supplies via the web,” said Marcus Vaenerberg, senior vice president at UPM RFID.
UPM RFID also provides smaller form factor products including UPM Circus and UPM MiniBlock, which are for use in new NFC application areas, such as loyalty key-chains and item-embedded smart tags. ![[end]](/resources/bullet/nfcnews-4.gif)
