Near Field Communications Handsets and Tags, NFC Pilots and Projects

Meet your new tour guide

Tuesday, August 17, 2010

NFC enables artists to add rich media to exhibits

Le Centre Pompidou, Paris’s goliath, industrial-chic contemporary art gallery, is looking to shake up the museum experience for Generation Z. By next year, visitors to Pompidou’s planned Teen Gallery, as well as the old city center of Nice, will be using smart phones to interact with works of art, learn about historical sites, and even leave comments about the attractions and share relevant media in a social network setting, à la Facebook or Twitter.

The concept, called Smart Muse, revolves around Near Field Communication (NFC) technology. When approaching a work of art or historical site, users pass an NFC-enabled handset over a corresponding contactless smart card tag and voilà–information regarding the point of interest automatically pops up on the tourist’s phone complete with video and audio.

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The John Natsoulas Center for the Arts in Davis, Calif. is using NFC technology to provide resident with a unique art viewing experience.

The JNCA has teamed up with XtremeSignPost founder Monto H. Kumagai to embed sculptures from renowned artist Finely Fryer with NFC tags. On Feb. 17, ten of these sculptures will be unveiled throughout downtown Davis, enabling residents with NFC-enabled phones to receive audio information about each work of art with a simple tap.

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Sony has unveiled a new line of NFC Xperia SmartTags that can be used with NFC-enabled phones to perform a variety of functions, according to CNet.

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Canadian start-up ZapTap has developed a new in-store solution that uses NFC tags to share product information with customers, according to Techvibes.

The ZapTap 360 platform enables merchants to put NFC tags containing information about given products on store shelves, enabling NFC phone users with a ZapTap app to receive product information, coupons and customer reviews with a simple tap.

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Nintendo president Satoru Iwata has revealed that the forthcoming Wii U game controller will feature embedded NFC technology.

According to Iwata, the NFC controller will contain the same contactless standards used in FeliCa and Mifare products, enabling it to interact with a variety of different NFC-tagged objects to enrich the gaming experience.

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