Near Field Communications Handsets and Tags, NFC Pilots and Projects

McDonald's goes mobile in Japan

Tuesday, July 27, 2010

McDonald’s has begun offering NFC mobile coupons in restaurants across Japan, according to Mobile Commerce Daily.

Once a week McDonald’s sends registered members of its “Toku” promotional program - now numbering 18 million - a list of coupons directly to their mobile phones. Customers then have the choice of opening the coupon on the phone’s browser and presenting it to the cashier, or adding it to a contactless mobile wallet.

The latter option, which requires the customer to download a McDonald’s app, has already drawn 8 million customers, according to MCD.

The contactless wallet option also allows McDonald’s to keep track of what a particular customer is buying and use that data to tailor their coupon offerings to better suit the customer’s individual taste.

Read more here. [end] 

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