Near Field Communications Handsets and Tags, NFC Pilots and Projects

McDonald's goes mobile in Japan

Tuesday, July 27, 2010

McDonald’s has begun offering NFC mobile coupons in restaurants across Japan, according to Mobile Commerce Daily.

Once a week McDonald’s sends registered members of its “Toku” promotional program - now numbering 18 million - a list of coupons directly to their mobile phones. Customers then have the choice of opening the coupon on the phone’s browser and presenting it to the cashier, or adding it to a contactless mobile wallet.

The latter option, which requires the customer to download a McDonald’s app, has already drawn 8 million customers, according to MCD.

The contactless wallet option also allows McDonald’s to keep track of what a particular customer is buying and use that data to tailor their coupon offerings to better suit the customer’s individual taste.

Read more here. [end] 

Related Articles
McDonald's, Barclaycard ready NFC awareness campaigns

McDonald’s and Barclaycard are gearing up to launch NFC awareness campaigns aimed at spurring the adoption of contactless payment technology, according to MarketingWeek.

Barclaycard, which holds the highest share (71%) of the UK contactless market, reports that contactless transactions have doubled in the last year, but are still “nowhere near” where they want to be, according to Tom Gregory, Barclaycard’s head of digital payments.

read more »
Japan's NFC Consortium to expand, standardize services

Japan’s three main cell phone providers, NTT DoCoMo, KDDI and Softbank, have joined forces to create the NFC Consortium in hopes of advancing Japan’s contactless payments platform toward international standards.

read more »
KDDI to launch NFC services in Japan

Japanese mobile operator KDDI has announced that it will launch NFC-based commercial services with Japan Airlines, credit card issuers, retailers and loyalty program providers, reports NFC World.

read more »
Swedish operators team up for mobile wallet

Swedish mobile operators Telia, Tele2, Telenor and 3 have formed a joint venture to offer a unified mobile wallet service. Operating under the name “4T,” the partners plan to deliver a mobile payments service that can be used on all handsets regardless of the cellular network.

read more »
O2 delays mobile 'Wallet' launch

UK mobile operator O2 is delaying the launch of its “O2 Wallet” mobile contactless payments, loyalty and transit app due to concerns that it is “not yet offering an adequate customer experience,” reports MarketingWeek.

read more »
Apriva launches mobile Wallet

Apriva, a provider of secure information and wireless transaction solutions, announced that its Apriva Wallet mobile commerce platform is now available to through the company’s nationwide network of merchants.

read more »

Copyright © 2012, AVISIAN, Inc. All rights reserved.