Near Field Communications Handsets and Tags, NFC Pilots and Projects

Contactless mobile payment on the rise in China

Friday, July 23, 2010

The mobile payment market in China is expected to grow dramatically in the next two years, with the number of users exceeding 100 million by 2011, according to The Global Times.

IT research firm Analysis International reports that last year there were 72.8 million mobile payment subscribers in China, of which only 27.16 million used NFC-enabled contactless payment. This year, however, that latter number is expected to nearly double to 49.16 million contactless users, pushing the whole mobile payment community past 100 million.


According to analyst Li Wei, last year, the mobile payment market in China was worth $293 million. This year it is expected to jump to $441 million, and 2011 could see a further increase to $771 million.

“The on-the-spot mobile payment will create a market with great growth potential in China. We are looking it as one of our most bourgeoning income sources during the next few years,” said Gao Xiang, VP of Watchdata System, the world’s 5th largest SIM provider.

Watchdata has already sold over 500,000 mobile payment SIM cards this year, and is expected to ship 700,000 more by the end of 2010, earning the company $14.73 million in revenue.

According to Global Times, 785 million people are now using mobile phones in China - just over half of the population - many of whom are not accustomed to using bank cards for transactions. Mobile payment therefore offers a natural alternative to cards and cash, and we can expect to see solid market growth in China over the next few years.

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Visa is teaming with Turkey’s Akbank and vendor DeviceFidelity to launch a new microSD-based contactless mobile payment system.

Akbank customers will be able to insert DeviceFidelity’s In2Pay microSD into their handsets’ memory card slots, turning them into contactless payments devices that can be used with Visa payWave terminals.

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Wells Fargo has announced its participation in Visa’s NFC-enabled mobile payments field trial, joining Bank of America and US Bancorp as the third U.S. bank to test Visa’s new technology, according to finextra.com.

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Despite recent moves into mobile payment by giants such as Bank of America and Visa, US merchants may be hesitant to adopt the new technology, according to analysts at Reuters.

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eNational Payments, a provider of mobile and contactless electronic commerce and payment processing services, has a entered into a strategic partnership with Mocapay, enabling its merchants and retailers access to Mocapay’s secure mobile payments solution and mobile marketing engine to reach customers in real-time.

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Multicard, a business unit of Identive Group, announced that it has been selected by Rabobank to provide personalization and fulfillment services for the Dutch bank’s latest application of its MiniTix cashless e-payment solution.

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Liza Landsman has resigned as Citigroup’s U.S. head of online and mobile banking after only a year of directing its consumer internet and mobile division, according to finextra.com.

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