Reportlinker.com has released a market research report on the use of contactless payment stickers in place of built-in NFC phones to make mobile payments.
The report,”Making Contactless Payments Sticky with Stickers,” identifies the key market drivers for contactless stickers and the issues that must be overcome to make them a real, viable solution in the hands of consumers.
According to the report, contactless stickers offer a way for card associations, issuing banks and merchants with stored value programs to eliminate mobile network operators and handset manufacturers from the distribution chain, which will help free up the logjam currently keeping NFC technology from widespread commercialization.
Although certain business model issues still exist, contactless stickers’ ability to eliminate strong players in the value chain makes them a 2010 reality, according to the report. ![[end]](/resources/bullet/nfcnews-4.gif)
