Near Field Communications Handsets and Tags, NFC Pilots and Projects

French Riviera to launch mobile tour guide system

Friday, June 25, 2010

Following on the heels of Nice, the French Riviera is planning to implement its own mobile tour guide system based on NFC technology.

Dubbed the CHEMIN project, the system offers visitors multimedia content, including audio, text, photos and videos, for each town and village visited. The media is accessed by waving an NFC handset over specially marked tags at historical points of interest.


The system, which employs the use of 2D bar codes in addition to NFC tags, also contains an interactive element that allows visitors to leave digital comments on the places they visit as well as the presented media.

CHEMIN will be officially launched Saturday, June 26 at 9:30 in Place de l’Eglise, Gorbio.

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The John Natsoulas Center for the Arts in Davis, Calif. is using NFC technology to provide resident with a unique art viewing experience.

The JNCA has teamed up with XtremeSignPost founder Monto H. Kumagai to embed sculptures from renowned artist Finely Fryer with NFC tags. On Feb. 17, ten of these sculptures will be unveiled throughout downtown Davis, enabling residents with NFC-enabled phones to receive audio information about each work of art with a simple tap.

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The total number of NFC-enabled phones shipped globally hit 35 million units in 2011 and is expected to reach 80 million by the end of 2012, according to a new report from IMS Research.

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A recent survey conducted by Wincor Nixdorf shows that a strong majority of French consumers are interested in using fingerprint scanning technology to secure transactions.

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UK mobile operator O2 is delaying the launch of its “O2 Wallet” mobile contactless payments, loyalty and transit app due to concerns that it is “not yet offering an adequate customer experience,” reports MarketingWeek.

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Japanese mobile operator KDDI has announced that it will launch NFC-based commercial services with Japan Airlines, credit card issuers, retailers and loyalty program providers, reports NFC World.

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The French government has shortlisted Paris and 16 other major cities for a €20 million grant that will be used to deliver NFC mobile ticketing solutions for public transportation.

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