Near Field Communications Handsets and Tags, NFC Pilots and Projects

Broadcom enters NFC market with $47.5m buyout of Innovision

Friday, June 25, 2010

Wireless chip maker Broadcom is buying out Innovision Research & Technology for $47.5 million, according to businessweek.com.

Broadcom has reportedly acquired the short-range data communications company specifically for its NFC products and technology.


Just this past week, Innovision releases its new Topaz-512, a high memory NFC tag with the potential to “open the door for applications, including digital content delivery via smart posters,” according to the company.

Broadcom has yet to indicate what it plans to do with its acquisition, but analysts at research firm IDC are confident that the company will try to integrate NFC into its existing wireless solutions, including Bluetooth, 3G, GPS and Wi-Fi.

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Broadcom Corp. announced a new family of NFC chips designed to drive the mass deployment of NFC consumer devices.

The first ever NFC chips to be manufactured in the 40 nanometer CMOS process, Broadcom’s BCM2079x family consumes 90 percent less power than other chips, uses 40 percent fewer components and has a 40% smaller board area, making it the smallest and most power efficient NFC solution on the market, Broadcom said in a release.

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Wireless chipmaker Broadcom openly supports the development of NFC technology, however it has also shifted its focus on some other emerging wireless technologies.

Broadcom is in favor of Wi-Fi Direct, Bluetooth 4.0, and location-based services that work indoors, citing these as the next big features coming online shortly after NFC, reports PCmag.com.

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Proclaiming its entrance into the RFID space, Honeywell introduced part of a new product portfolio designed to bring efficiency to the retail industry, the Optimus 5900 RFID mobile computer.

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Broadcom has agreed to terms with the board of Innovision Research & Technology PLC to make an offer to acquire all shares of Innovision, a provider of NFC technology. Under the terms of the all-cash offer, Innovision shareholders will receive approximately $0.52 per share in cash, which represents a total equity value of approximately $47.5 million based on current exchange rates. Broadcom expects to close the acquisition of Innovision in the third quarter of 2010.  

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Market research firm Deloitte has released its predictions for the telecoms sector in 2012, which include a few caveats regarding NFC payments.

According to Deloitte, many people are still uncomfortable with the idea of paying with their phones due to concerns over security and the battery draining aspects of NFC – a perception service providers are going to have to overcome before widespread adoption can happen.

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Broadcom announced the release of a new chip that will enable handset makers to offer smart phones with 3G, GPS and NFC for only $100.

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