Near Field Communications Handsets and Tags, NFC Pilots and Projects

Facebook to use NFC?

Friday, April 23, 2010

Rumors from Facebook’s F8 developer conference have it that Zuckerberg & co. may be adding NFC-based features to the social networking site, says pocket-lint.com.

Visitors to the April 21st conference were issued tags to tap in and out of exhibits. Some believe this is Facebook’s way of testing the technology to develop a location tracking feature for the website.


Pocket-lint imagines a scenario in which a Facebook user’s NFC phone would communicate with the site’s server to tell your friends Google Latitude-style where you are and what you’re up to.

If that sounds obtrusive, consider that, if taken to the extreme, the technology could allow Facebook to trace your NFC mobile transactions to tell your friends, say, that you just bought a round at Hooters.

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Canadian start-up ZapTap has developed a new in-store solution that uses NFC tags to share product information with customers, according to Techvibes.

The ZapTap 360 platform enables merchants to put NFC tags containing information about given products on store shelves, enabling NFC phone users with a ZapTap app to receive product information, coupons and customer reviews with a simple tap.

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LikeBelt from deeplocal on Vimeo.

And now for something completely different.

Pittsburgh-based design studio Deeplocal has developed an NFC-enabled belt that lets the wearer “like” things on Facebook much in the same way that a dog “likes” your leg.

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AVI Infosys is gearing up for the launch of an RFID-based integrated Facebook system at the 2011 Gitex Shopper in Dubai, according to AME Info.

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Unilever has partnered with Eye Corp and Tapit to launch an NFC-enabled poster campaign for Lipton Ice Tea at Sydney University.

The pilot will use Eye’s Eyelite billboards equipped with NFC tags from Tapit. SU students with NFC-enabled phones can tap the tag with their handsets to instantly ‘Like’ Lipton Ice Tea on Facebook.

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Germany’s Data Protection Agency is preparing a lawsuit against Facebook over its facial recognition feature. The system automatically scans user submitted photographs and tags the people in the photo based on their unique facial characteristics as long as they are friend with the person who posted the image, according to an IT Portal article.

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Social networking site Facebook could be in legal trouble with Germany due to Facebook’s usage of facial recognition technology on uploaded pictures being in violation of the country’s privacy and data protection laws, according to a Guardian article.

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