Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC sticker enhances gravestones

Friday, February 26, 2010

A new product called RosettaStone has just been released, enabling bereaved to provide more information about departed loved ones on gravestones, according to slashgear.com.

The device, which is a small polymer stick-on tag called a Data Tag, uses NFC technology to send images and texts to visitors’ smart phones when passed in front of the grave.


Users stick the Data Tag directly on to the headstone and upload text and photos directly to a special archive site accessible only to the buyer.

For those without smart phones, the company has a simpler system that provides a URL for the particular grave site, that when visited Online includes the same photos and texts.

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The John Natsoulas Center for the Arts in Davis, Calif. is using NFC technology to provide resident with a unique art viewing experience.

The JNCA has teamed up with XtremeSignPost founder Monto H. Kumagai to embed sculptures from renowned artist Finely Fryer with NFC tags. On Feb. 17, ten of these sculptures will be unveiled throughout downtown Davis, enabling residents with NFC-enabled phones to receive audio information about each work of art with a simple tap.

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MasterCard and Commonwealth Bank have announced the launch of a QkR, a new mobile app that enables movie theater goers to browse and purchase refreshments from their seats.

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Coca-Cola, in partnership with media agency MEC, Clear Channel and Tapit, has launched an NFC-enabled poster campaign in Singapore for Fanta brand soft drinks.

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Canadian start-up ZapTap has developed a new in-store solution that uses NFC tags to share product information with customers, according to Techvibes.

The ZapTap 360 platform enables merchants to put NFC tags containing information about given products on store shelves, enabling NFC phone users with a ZapTap app to receive product information, coupons and customer reviews with a simple tap.

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Nintendo president Satoru Iwata has revealed that the forthcoming Wii U game controller will feature embedded NFC technology.

According to Iwata, the NFC controller will contain the same contactless standards used in FeliCa and Mifare products, enabling it to interact with a variety of different NFC-tagged objects to enrich the gaming experience.

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Sony has unveiled a new line of NFC Xperia SmartTags that can be used with NFC-enabled phones to perform a variety of functions, according to CNet.

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