Gemalto announced a partnership with HighCo, a marketing solutions provider for mass market retailers and consumer goods manufacturers, to launch mobile coupon services using NFC technology.
According to Gemalto, the goal of the partnership is to provide a more convenient way of collecting and redeeming coupons from NFC phones.
Using an application in the mobile phone, users can connect to HighCo’s server, then select and download mobile coupons onto their handset, where they are stored locally in the SIM card.
The coupons are automatically redeemed at the point of sale, where the contactless terminal communicates directly with the application stored in the SIM to find the right coupon used for the purchase. All the user has to do is wave their phone at the reader. ![[end]](/resources/bullet/nfcnews-4.gif)
