Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC and social media applications

Monday, February 8, 2010

It’s more than just payments

A new NFC technology coming out of Finland will enable individuals, by touching their phone to a tag, to let Facebook friends know where they are.

Called Hot in the City, or HIC for short, it is the world’s first phone-operated NFC technology solution for social media, says its inventor, Tuomo Tuikka, senior research scientist for the non-profit VTT Technical Research Center in Oulu, Finland.

The name came from the original use of this system, says Tuikka. “We thought that restaurants would be the first obvious place for you to see where your friends are, then you know that is the best place to go. The name stuck, and we never really tried to rename the service even though we realized the connection with Billy Idol’s song,” he adds.

There are 464 words in the rest of this article …

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