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Ireland ushers in contactless payment era

Thursday, February 4, 2010

Ireland’s very first contactless transaction just took place at the staff canteen at Ulster Bank’s Dublin office, ushering in a new era of contactless payment in Ireland, according to siliconrepublic.com.

Soon shops all over Ireland will be accepting Visa’s contactless payment cards for purchases of €15 or less. The cards will also come with a specific spending limit to guard against theft and fraud. Once a user clocks up more than €60 in a given day, all transactions after that will require the user to enter a PIN number.


The recent deal marks Visa’s shift away from credit cards to debit cards, according to siliconrepublic.com.

“More than 77 percent of the value we now process is debit-card related and players like Ulster Bank are migrating their debit cards from Laser Maestro to Visa Debit,” said Marc O’Brien, head of Visa for Ireland and the UK.

Visa has plenty of reasons to invest in contactless. McDonald’s has found that every second saved at the register translates to €1 extra to its bottom line. Contactless payment has also played an integral part in rejuvenating the vending machine market.

O’Brien added that Visa is currently “hard at work” researching and developing NFC-enabled mobile payment.

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Research and Markets announced the addition of Polasik Research’s contactless payment cards market report, “The Global Contactless Payment Cards Market”, to its offering.

The report describes the evolution contactless payment methods used at point-of-sale, with reference to the solutions offered under the American Express/MasterCard/Visa Agreement. The report also examines the prospects for the development of contactless payments all over the world, including the potential to develop into NFC-based mobile payments.

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A new survey from Euro Kartensysteme shows that Germans are starting to embrace the idea of contactless and NFC payments.

Out of 1,040 Germans aged 18-59, 43% responded that they would like to make contactless payments if given the opportunity, of which 58% percent would make their payments with a debit card card, 41% with a credit card and 50% with an NFC phone.

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The UK and Ireland have struck a deal wherein they will share information from visa applications including fingerprint data, according to a BBC News article.

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Research and Markets announced the addition of a report concerning the latest state of the Polish contactless payment market.

Entitled “Polish Contactless Payments Market 2011: Issuance, Transactions and Innovations” the report presents detailed analysis based on surveys carried out among all banks issuing contactless payment instruments and acquirers that operated contactless payments on the Polish market.

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Superdrug, one of Britain’s largest beauty and health retailers, has introduced contactless payment for its in-store customers, according to Retail Gazette.

Created by Streamline and Visa Europe, the contactless system will enable customers to make payments of up to £15 (approx. USD $23) by simply waving their contactless bank card at the more than 50 participating Superdrug stores in London and Liverpool.

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New research commissioned by First Data shows that Poland and the Middle East are more enthusiastic about contactless and mobile payments than UK/Ireland, Australia and Germany.

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