2010: make or break year for NFC?
2010 will be the key year in deciding whether mobile Internet or NFC-based applications will emerge as the preferred form of mobile contactless payment, according to a report on FierceFinanceIT.
Although leading global mobile network operators, banks, retailers, transport operators and others are expected to finalize their NFC business plans in the next year–according to a recent report–mobile Internet apps like PayPal X, the payment software behind Twitter’s TwitPay, are gaining ground, along with Amazon Payments and Google Checkout.
The main advantage behind mobile Internet is that companies can reap the benefits of online payment without the drawback of having to invest in hardware. EBay estimates the value of goods sold via its eBay iPhone app topped $400 million this year alone, according to Creditcards.com.
So far Nokia is the only major mobile company who has launched NFC enabled phones on a commercially significant scale, and if more providers don’t hop on board, NFC could be leapfrogged by mobile Internet altogether.
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