Near Field Communications Handsets and Tags, NFC Pilots and Projects

Blaze Mobile, Tetherball team up for mobile payment & coupon solution

Tuesday, December 15, 2009

Blaze Mobile and Tetherball customers now have the ability to redeem mobile rewards and coupons, as well as make purchases using their mobile phones.

Blaze Mobile users can sign up for a loyalty program that grants them access to offers from Tetherball on their mobile phones from major retailers like Dairy Queen. To redeem the offer, the customer simply holds their cell phone, equipped with Blaze Sticker on the back, near the POS device at the check out stand. Once the offer is validated, the customer holds their cell phone near the POS device once again to pay for their purchase. [end] 

McDonald’s has begun offering NFC mobile coupons in restaurants across Japan, according to Mobile Commerce Daily.

Once a week McDonald’s sends registered members of its “Toku” promotional program - now numbering 18 million - a list of coupons directly to their mobile phones. Customers then have the choice of opening the coupon on the phone’s browser and presenting it to the cashier, or adding it to a contactless mobile wallet.

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Silicon Valley-based Cimbal has announced the public launch of its software-based NFC payment network. The network, which the company claims is the first of its kind in the world, enables secure payment and peer-to-peer transactions using a smart phone instead of a plastic card.

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Canadian Retail Solutions (CRS) and YESpay International have partnered to deliver EMV chip and PIN managed card payment service to Canadian customers. YESpay’s EMBOSS is an EMV chip and PIN accredited and PCI-DSS Level 1 certified managed payment service.

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Netsize has released a new report finding that a majority of survey respondents would use their mobiles to buy big-ticket items.

“Unlocking the Value of Mobile Commerce” includes research on the value amounts that people are ready for and willing to pay through their mobile phone for pricey items that go beyond the usual mix of transport tickets and parking tokens, according to Netsize.

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MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

According to the report, “Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In US,” the market for NFC mobile payment in the US is currently in its infancy, with an adoption rate of only 1.7%.

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Multicard, a business unit of Identive Group, announced that it has been selected by Rabobank to provide personalization and fulfillment services for the Dutch bank’s latest application of its MiniTix cashless e-payment solution.

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