Near Field Communications Handsets and Tags, NFC Pilots and Projects

Mobile coupon use to triple by 2014

Tuesday, December 8, 2009

According to Juniper Research, more than 300 million consumers around the world will have used mobile coupons by 2014, generating a projected value of $6 billion globally.

Juniper’s report finds that as smart phones are becoming more prevalent in developed markets, so are mobile coupon offers, particularly those that are linked to location based searches. For example, mall shoppers can use their smart phones to search the web for downloadable coupons for the stores at which they want to shop, leading them to the best deals.

The report also identifies several drawbacks of mobile coupon campaigning. For instance, most coupon schemes require users to provide their numbers, raising concerns about identity theft, spam and fake coupons.

Read more here. [end] 

Related Articles
McDonald's goes mobile in Japan

McDonald’s has begun offering NFC mobile coupons in restaurants across Japan, according to Mobile Commerce Daily.

Once a week McDonald’s sends registered members of its “Toku” promotional program - now numbering 18 million - a list of coupons directly to their mobile phones. Customers then have the choice of opening the coupon on the phone’s browser and presenting it to the cashier, or adding it to a contactless mobile wallet.

read more »
Report: Mobile payment users to number 1 billion by 2014

IE Market Research Corporation has announced the release of its new report, 3Q.2010 Global Mobile Payment Market Forecast, 2010 - 2014.

The report predicts that in 2010 alone, mobile payment users will exceed 500 million. This number is set to grow at a compound annual growth rate of of 20.5% to reach over 1 billion users in 2014, representing $1 trillion in transactions.

read more »
Contactless payment on the rise in Canada

The Canadian contactless payments market is set to take off as large stores rapidly adopt the new technology, and smaller merchants threaten to make the jump as well, according to itbusiness.ca.

read more »
Report: Card use, m-payment increasing in Japan

Companiesandmarkets.com has released a new report providing statistics on market size, competitor market shares and forecasts for the Japanese payment card market.

The report, “Payment Cards in Japan,” also provides an overview of regulation, competitor activities, issuer strategy and product innovation, including developments in contactless, mobile payments, online and prepaid cards up to 2014.

read more »
Report: US mobile payments market to reach $56 billion in 2015

MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

According to the report, “Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In US,” the market for NFC mobile payment in the US is currently in its infancy, with an adoption rate of only 1.7%.

read more »
Higher frequency RFID, RTLS-enabled asset management system tag shipments to grow by 40% by 2014

About 37 million higher-frequency RFID and RTLS-enabled asset tracking and asset management tags are expected to ship this year but that’s expected to grow to nearly 150 million by 2014. That equates to a compound annual growth rate from 2010 to 2014 of more than 40%, according to a new study released by ABI Research. Revenues are expected to reach $845 million in four years.

read more »

Copyright © 2010, AVISIAN, Inc. All rights reserved.