Near Field Communications Handsets and Tags, NFC Pilots and Projects

MasterCard launches Indian NFC trial

Monday, September 28, 2009

MasterCard Worldwide has launched one of the world’s largest NFC pilots in Bengaluru, India along with Citibank, Nokia and Vodafone. The pilot, one of several the credit card giant has underway in the Asia Pacific region, hopes to identify the level of consumer acceptance with contactless payments, particularly via mobile phones.

Consumers participating in the Indian trial will enjoy promotional offers such as discounts at various popular retail establishments, including department stores, food courts at shopping malls and office buildings, restaurants and fast food chains, bookstores and multiplexes.

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