Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC Guru is bullish on....well, NFC

Thursday, July 30, 2009

Whether it’s linking a Facebook account, or other social networking site, with your NFC-enabled phone, using the technology to reduce gate costs for transit agencies or using it in your home as a smart doorbell, Austrian researcher Gerald Madlmayr sees great things ahead for near field communication.

If you’re not familiar with that name, you may know him under the pseudonym, the “NFC Guru,” a post he occupied for two months earlier this year. It was probably his bullish attitude about NFC that prompted Nokia, a leader in manufacturing NFC-compliant phones, to entice Madlmayr to take on that mantle.

Madlmayr is a research associate at the NFC Research Center in Hagenberg, Austria, a joint-venture of NXP Semiconductors, mobilkom Austria, Assa Abloy (Omnikey) and the University of Applied Sciences of Hagenberg. There his work is focused on NFC/RFID-based applications as well as security and privacy in such systems.

There are 1135 words in the rest of this article …

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