Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC Forum to unveil new 'Target Mark'

Thursday, May 21, 2009

The NFC Forum is hosting a June 2 Webcast to announce its new “Target Mark,” a stylized “N” symbol that will allow consumers to easily identify embedded NFC tags. By holding an NFC-enabled device close to the Target Mark, consumers will be able to pick up information from objects such as posters, bus stop signs, parking permits, street signs, medicines, magazine pages, food packaging and more.

NFC Forum experts will be on hand during the Webcast to discuss the Target Mark roll-out plan, provide guidelines and illustrations for how it will be used, and explain supporting NFC Forum specifications. At the conclusion of the Webcast, Forum representatives will answer questions regarding use of its Target Mark.

The Webcast will be held at 9 a.m. EDT June 2. To register, go here. [end] 

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