Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC Forum to unveil new 'Target Mark'

Thursday, May 21, 2009

The NFC Forum is hosting a June 2 Webcast to announce its new “Target Mark,” a stylized “N” symbol that will allow consumers to easily identify embedded NFC tags. By holding an NFC-enabled device close to the Target Mark, consumers will be able to pick up information from objects such as posters, bus stop signs, parking permits, street signs, medicines, magazine pages, food packaging and more.

NFC Forum experts will be on hand during the Webcast to discuss the Target Mark roll-out plan, provide guidelines and illustrations for how it will be used, and explain supporting NFC Forum specifications. At the conclusion of the Webcast, Forum representatives will answer questions regarding use of its Target Mark.

The Webcast will be held at 9 a.m. EDT June 2. To register, go here. [end] 

Related Articles
Report: US mobile payments market to reach $56 billion in 2015

MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

According to the report, “Mobile Payment - Advanced Technologies (NFC), Strategies And Future Of Remote & Proximity Payment In US,” the market for NFC mobile payment in the US is currently in its infancy, with an adoption rate of only 1.7%.

read more »
Korea Electric Testing Institute selects Clear2Pay's test tools to bring mobile payment to South Korea

Clear2Pay has announced that the Korea Electric Testing Institute (KETI), an organization dedicated to enhancing the safety and quality of electronic products, has selected Clear2Pay’s Integri test tools for the testing of digital communication between NFC devices.

read more »
U.S. merchants may hold off on m-payment

Despite recent moves into mobile payment by giants such as Bank of America and Visa, US merchants may be hesitant to adopt the new technology, according to analysts at Reuters.

read more »
Tyfone to present at alternative NFC solutions forum in Taiwan

Tyfone, provider of NFC enabled Memory Cards for mobile financial services, today announced that their Managing Director, APAC, Prabhakar Tadepalli, will be presenting on the evolution and vision for mobile contactless payments at the first forum on alternative NFC mobile payment solutions held in Taiwan on Sept. 8-9.

read more »
NFC Forum launches N-Mark

The NFC Forum has unveiled its “target mark,” what its chairman called a “milestone in the global commercialization of NFC technology.” The new N-Mark, introduced during an NFC Forum Web cast today, is designed to show consumers where they need to touch to activate the NFC interaction.

read more »
BIO-key to unveil smart phone biometric platform

BIO-key International has announced it will be releasing their first biometric identification and authentication platform secure transmission of captured fingerprint data to a secure server via smart phones, laptops and desktops.

read more »

Copyright © 2010, AVISIAN, Inc. All rights reserved.