Near Field Communications Handsets and Tags, NFC Pilots and Projects

Asian contactless smart card market expected to weather economic storm

Monday, April 13, 2009

While a Frost & Sullivan study warns of uneven market conditions in the Asia Pacific smart card market, countries with a strong contactless infrastructure already in place shouldn’t see a significant decline in smart card production. In fact, according to the report, some countries in the region, such as Japan and South Korea, have continued to expand and add new projects, particularly in the mobile payments area.


However, those countries that have not yet achieved mass deployment of contactless smart cards could experience further delays, according to the company’s Asia Pacific Contactless Smart Card Market report. The Asia Pacific market earned revenues of $769.4 million in 2008 and Frost & Sullivan estimates this to reach $1.4 billion by 2014.

Ongoing projects, such as e-passports and mass transit ticketing, will continue and applications will expand to include contactless and mobile payments, the report adds. Other contactless applications that will insulate the market from the downturn are upgrades and replacement cards.

Despite this positive outlook, market participants must be prepared for a lower volume and revenue growth rate, particularly as some new projects in entertainment, tourism, travel or access control could be delayed or shelved. [end] 

The Smart Card Alliance Transportation Council has published a white paper examining how the transit industry can best make use of NFC technology.

“One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy,” said Transportation Council Chairman Craig Roberts. “This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy.”

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Reportlinker.com expects the global smart card market to grow 12 percent through 2014, it says in a new forecast report, according to ATM Marketplace.

“Smart Card Market Forecast to 2014” is a global look at the shipment of smart cards. Reportlinker.com estimates that shipments will be around 6.1 billion units in 2011, an 11% increase over 2010.

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Major growth in developing markets over the last two years has allowed smaller Asian vendors, such as Eastcompeace, Watchdata, Datang, and Wuhan Tianyu, to increase their market share to 16% in 2010, up from just 12.4% in 2009.

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India transport operator Ahmedabad Janmarg Ltd. has launched a smart transit card for commuters traveling on the region’s bus system, according to ISO&Agent.

The agency began a six-month trial and August 2010 followed by a soft and silent launch in January 2012. The card is available now for a nonrefundable fee of 25 rupees ($.50 US cents) and allows commuters to travel for up to 100 minutes on one bus, for the minimum fare.

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StarChip and CEA-Leti have inked a partnership agreement to develop a contactless front end for smart card applications.

The partnership includes technology and know-how transfer to StarChip. With this combined experience in secure integrated circuit development and contactless technology, StarChip will roll out state-of-the-art smart card products to enable applications in transport, banking and identity.

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The Peninsula Taxi Association (PTA) in South Africa has launched a electronic fare collection system, granting commuters cashless fare and discounts when using the newly developed contactless-enabled transit card, according to The Cape Times.

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