Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC Forum names new leaders

Tuesday, November 4, 2008

The NFC Forum, a non-profit industry association advancing the use of near field communication technology, has elected Koichi Tagawa, Sony’s general manager of the global standards and industry relations department for FeliCa, as the forum’s new chairman. The organization also named Simon Pugh, group head of MasterCard’s Center of Excellence for Mobile, as its vice chairman.


While the two were elected by the NFC Forum’s directors at their September meeting in Orlando, Fla., the announcement was officially issued at a press and member during the CARTES & IDentification 2008 show currently underway in Paris.

Tagawa has been involved in promoting the adoption and standardization of NFC technology since 2002. He actively contributed to the founding of the NFC Forum, and formerly served as founding vice chairman of the organization. Tagawa replaces outgoing Chairman Christophe Duverne of NXP Semiconductors.

Pugh is responsible for developing and executing MasterCard’s strategy for mobile commerce. He also works as a liaison with strategic business partners to promote the development of programs to support MasterCard’s advanced payments initiatives. [end] 

Simply providing consumers with mobile wallet technology will not be sufficient to drive mass-market adoption, asserts Mobey Forum in a new white paper.

In “Mobile Wallet – Definition and Vision,” the bank-led mobile industry association advocates taking a “holistic” approach to driving adoption, centered on innovations in mobile marketing. Mobey Forum says it is also “essential” for banks to collaborate with other stakeholders to understand and define their role in the ecosystem.

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The NFC Forum has announced that it will host a Solutions Showcase following its Members Meeting in Frankfurt, Germany on Feb. 8.

This inaugural event will see six NFC Forum member companies demonstrating their NFC-enabled products and services. Presentations will include:

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Just weeks after joining the NFC Forum’s board of directors, Intel has revealed that its new “Ivy Bridge” Core-brand processor will feature built-in support for NFC payments, reports Laptop Magazine.

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The NFC Forum has announced that Intel Corporation has upgraded its membership from Principal to Sponsor, the highest level of membership in the organization.

As a Sponsor member, Intel will hold a seat on the NFC Forum Board of Directors, as well designate individuals to run for Forum leadership positions and appoint one voting representative to all NFC Forum Committees and Working Groups.

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The NFC Forum, a non-profit industry association dedicated to advancing NFC technology, has announced that credit card provider Barclaycard has become a sponsor member.

As a sponsor, Barclaycard will hold a seat on the NFC Forum Board of Directors, the organization’s governing body. According to the NFC Forum, sponsor membership is the highest level of involvement in the organization.

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The NFC Forum and WIMA, a global conference and exhibition for NFC applications, have issued a call for entries for the 2012 Tap Into Innovation: NFC Global Competition.

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