Near Field Communications Handsets and Tags, NFC Pilots and Projects

Glue4 Technologies rebrands as Proxama to drive smart card, NFC

Tuesday, September 2, 2008

Glue4 Technologies, a UK technology company, has rebranded as Proxama. The company provides solutions for contactless payments, ticketing and loyalty. The rebrand marks the company’s continuation in helping consumers get more from smart cards, NFC, mobile phones, the Web and interactive TV.

Proxama makes its formal entry into the consumer technologies market with a number of clients, including Virgin Mobile, Sky, BT and MasterCard. The company also has a large number of business partnerships helping it to build open and flexible solutions that can be integrated with other service and solution providers. [end] 

Mobile wallet provider Proxama unveiled its MasterCard NFC mobile contactless payment reference kit at the CARTES & IDentification conference in Paris.

According to Proxama, the kit will enable companies to establish exactly what development requirements they need to get their NFC contactless payments deployments ready for market. Users will be able to perform a number of different payment option tests to view typical customer payment habits, understand how a payment application behaves, ensure compatibility, and test different levels of payment authentication, such as “Always require PIN” and “Pre-transaction verification.”

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In Europe, the Association for Retail Technology Standards (ARTS) and EPASOrg has developed a new global standard to help accommodate changes in new payment technologies, according to SupermarketNews.com

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Proxama, Blue Bite and Tapit are joining forces to form the NFC World Alliance, an organization designed to promote the development of NFC as a mainstream marketing tool.

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Proxama has announced the release of a new NFC poster campaign to support the launch of the latest season of VH-1’s ‘Basketball Wives.’

Fans of the show will be able to tap their NFC-enabled phones against the posters to instantly receive an exclusive trailer for the new season as well as a link to the show’s Facebook page.

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CARTES in North America, a new annual card manufacturing, payment, identification and digital security expo and conference, has placed mobile payments at the center of its agenda of this year’s inaugural event.

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The Federal Trade Commission (FTC) has announced that it will hold a workshop on April 26 to examine the use of mobile payments and how this emerging technology impacts consumers.

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