Near Field Communications Handsets and Tags, NFC Pilots and Projects

NFC causing increasing interest in mobile coupons and ticketing

Wednesday, April 23, 2008

UK-based Juniper Research released a study that predicts retailers will have issued almost 3 billion mobile coupons to customers by 2011. The study also predicts that mobile ticketing will become more popular over the next few years, with 2.6 billion tickets worth $87 billion, delivered by 2011.

The study attributed the increased interest in mobile coupons and ticketing to new NFC technologies. The technology is cheaper for vendors than using paper tickets, and mobil coupons are showing a higher conversion rate and added security.

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The Smart Card Alliance Transportation Council has published a white paper examining how the transit industry can best make use of NFC technology.

“One of the major challenges facing transit agencies today is how to capitalize on the ever-growing popularity of mobile phones with a solid mobile strategy,” said Transportation Council Chairman Craig Roberts. “This white paper builds on the knowledge base developed in earlier white papers to foster a greater understanding of NFC technology, explain its role in the transit industry, and shed light on key issues facing the transit industry in developing a mobile strategy.”

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Sequent Software, a California-based provider of mobile NFC software, announced the launch of Core Card Services (CCS), a solution designed to enable any mobile app to seamlessly integrate NFC payments, ticketing, coupons, ID badge access and more.

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MTN Irancell, one of Iran’s mobile operators, has teamed up with Etick Pars Intelligent Technologies and Bank Pasargad to develop a mobile wallet solution for the Iranian Market.

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Prisoners at Tihar prisons, located near New Delhi, India, will now be using smart cards instead of paper coupons for their food purchases.

As reported by The Economic Times, the former system of paper food coupons led to misuse and illegal activity within the jail. Some prisoners would use it for currency in order to get banned substances or buy favors from others.

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By Kamran Yazdanjoo, Director of Open Payments, Cubic Transportation Systems

Diversity, accessibility and convenience are the watchwords of transport ticketing in 2012, with the momentum building for bank cards and mobile phones to offer options to traditional transit-issued fare media.

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Japanese mobile operator KDDI has announced that it will launch NFC-based commercial services with Japan Airlines, credit card issuers, retailers and loyalty program providers, reports NFC World.

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